Chinese visitors, Edinburgh’s fastest growing and highest spending visitor group.
With over 206k loyal subscribers and over 700m content views, the official Edinburgh WeChat and Red channels outperform many cities. They continue to outperform all other European destinations, putting Edinburgh and local businesses in an exceptionally strong position.
Through our continued collaboration with the China Ready group and Edinburgh Tourism Action Group (ETAG) we have a platform to promote our area and engage with this ever-growing audience.
To find out more please get in touch.
