Spotlight Promotional Opportunities with Edinburgh Gift Card


FREE for BID members

Essential Edinburg is working in partnership with Miconex to provide our BID members an exclusive promotional opportunity. The Business Spotlight Campaign will highlight different aspects of your business and then promote it across the Edinburgh Gift Card and Essential Edinburgh’s online channels over the course of a fortnight.


A spotlight campaign includes

  • Sign up to accept the exclusive Edinburgh Gift Card from Miconex, if you haven’t already joined, so Miconex can share this spotlight campaign to their followers (for more details see here)
  • A competition for a prize provided by the spotlight business. This can be a “like and share social competition or a data capture competition (details to enter/opt in to further marketing) also shared across social platforms.
  • A short editorial article about the business including images featured on Essential Edinburgh’s website at
  • 8-10 bespoke posts promoting the products, services, and key business messages of your choosing shared across facebook, twitter, and instagram.
  • One Facebook boosted post on the Edinburgh Gift Card page.
  • The ability to add special offers to be promoted as part of the campaign.
  • Competition and one key message, offer, or service featured in Edinburgh Gift Card Newsletter and on Essential Edinburgh’s website at
  • Written reviews of products or services (must provide products for review) to feature on Essential Edinburgh’s website at and link shared on Edinburgh Gift Card Channels social channels.

About Miconex

Miconex has worked with Essential Edinburgh for over 3 years offering marketing, advertising, and promotional services to business free of charge as part of the Business BID suite of benefits. Thier direct access promotional services are FREE to use for BID members and can help raise your businesses profile, build your social following, collect data, and promote your products and services to local consumers. The most successful and engaging tool being the Spotlight Business Campaign.

Miconex has now launched the Edinburgh Gift Card in partnership with Essential Edinburgh. For more information, or to register your business to accept the Edinburgh gift card please see here


What Miconex require

They don’t require any information up front to book your Spotlight Campaign slot. All they need is the details of who to contact in order to collect the following:

  • 300-500 words of text about the business. Your marketing team can provide this or we can create this business article by editing your website and social content.
  • Photos of your business or products to include in the editorial.
  • Details of the prize you would like to offer, how you would like the competition held, and prefered date of launch.
  • 8-10 posts worth of products, services, and business key messaging with accompanying photos/videos/gifs for social posts.
  • Details of lead contact for the Spotlight Campaign.

Book now by emailing

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