Mi-Edinburgh is an Essential Edinburgh programme offering locals exclusive offers, events and promotions, all within the heart of the city centre.


What is mi-Edinburgh?

MiEdinburgh-exclusive-offersMi-Edinburgh is an Essential Edinburgh programme designed to offer BID member businesses access to a relevant audience of local consumers via the mi Edinburgh social media pages, newsletter mailing list, and website.

Our direct access promotional services are FREE to use for BID members and can help raise your businesses profile, collect data, and promote your products and services to local consumers.

There are a number of ways you can interact with mi Edinburgh, and the more you utilise each of these areas, the more you’ll benefit:


Join our directory

First and foremost, get in touch with us to make sure you are on our website directory. We will then set you up with a username and password for our CMS allowing you to access your business page and make changes, upload photos, and add promotions, offer, etc.


Spotlight Campaigns and Competitions

MiEdinburgh-webOne of the most effective ways to use mi Edinburgh is to book a free Spotlight Business campaign.  We work with you to design a campaign highlighting different aspects of your business and then promote it across the mi Edinburgh channels over the course of a fortnight. Our campaigns reach an average of 10,000 consumers and we have had great feedback from previous feature businesses. All we need for this is a competition prize and information on the key messages you would like to share with local Edinburgh consumers.

Competitions are run on our social media pages as part of the Spotlight Business campaign and we take on the additional costs of promoting these on Facebook. Competitions are a fantastic way to promote your business to Edinburgh locals. You can choose a social media “like & share” competition (great for smaller businesses) or a data capture entry (perfect for larger businesses with mailing lists).


Events, Offers, Promotions and News

There are numerous ways we can help promote your business. You can pick and choose which tools fit with your marketing plans. At the very least, send us information about promotions, new products, services, and sales and we will happily share on our social media pages. If you would like to take a more active role in promoting through mi Edinburgh here are some of the ways you can do so:


  • mi Offers – mi offers are offers that you create exclusively for our users. In order to redeem a mi offer, the user must mention the offer at the point of sale. The offers are promoted via social media, the mi Edinburgh website, and our newsletters. They can be a set offer available at all times (10% off, free gift with purchase, etc.), a special offer your business wishes to promote (a discount on a specific product or service only), or part of a spotlight campaign (offer run only during a fortnight campaign). It’s totally flexible and there for you to use as you wish to drive sales or raise awareness of a particular product or service.
  • Promotions – Promotions are any promotional message about your business, or any special offer available to all your customers.
  • Events – The event guide of the website gives you the opportunity to promote any upcoming event (big or small) organised by your business. We will then promote your event via our social media channels.
  • Mi Events – Want us to organise an event for you? Our followers have enjoyed evening events at BID retailers and the businesses involved saw an increase in sales on the night of the event. Email us to find out more: miedinburgh@mi-cnx.com
  • News – We can promote general information about your business; are you offering a new service, launching a new product? Tell us about it and we will share the news with our followers.
  • Reviews – Would you like us to review a product, service, or meal to feature on our website and social pages? Perhaps you’re launching a new product or service and would like some extra exposure? Our new magazine style website allows us to write reviews/blog style posts to help support your business’s promotional needs.
  • Special feature – Would you like your business featured on our new website? We will automatically include a feature piece about your business when you sign up for a Spotlight Business campaign however we are always looking for engaging content. Send us your new menu/service/product launches/etc.directly and we will be delighted to feature them on our website.


mi Edinburgh is a fantastic opportunity for you to promote your business to locals in Edinburgh completely free of charge, so please get involved.  The stronger the content added by businesses, the stronger mi Edinburgh will be.


Please get in touch with our mi Edinburgh Account Manager who would be delighted to discuss how we can help promote your business. Email: miedinburgh@mi-cnx.com