Essential Edinburgh To Run City Centre Treasure Hunt To Launch New Edinburgh Gift Card

It’s the season of giving, and so to celebrate the launch of the new Edinburgh Gift Card, Essential Edinburgh is getting into the festive spirit with a city centre based treasure hunt giving the opportunity to win two of the new cards, with a total value of £175.

On Thursday 6th and Friday 7th December, we will encourage people who live and work in Edinburgh to join a ‘treasure hunt’, which we will lead via our @EdinCityCentre social channels.

In true treasure hunt style, one card per day will be hidden in a secret location in the city centre, with clues posted about their whereabouts on the @EdinCityCentre Twitter and Instagram channels.

Thursday’s card, valued at £75 will be hidden from 5pm, ideal for after-work late night shoppers – and Friday’s card, valued at £100 will be ready and waiting to be found from 12.30pm, making a lunch-time dash around town all the more exciting.

Covering 70 outlets across the city centre, from fashion to fine dining, hotels to haircuts, pubs and clubs to diamonds, a dog café and spa treatments, the new Edinburgh Gift Card makes the perfect present – and for two lucky winners, will give them a head start on their Christmas shopping.


Chief Executive Roddy Smith of Essential Edinburgh said: “The new Edinburgh Gift Card is an opportunity to give the gift of a whole city centre to a loved one. The card has been introduced to showcase our vibrant and varied city centre and with over 70 businesses currently signed up, it really does. From retail to hospitality and beyond, there is a city centre business to suit all tastes and budgets and so the Edinburgh Gift Card makes a perfect gift option for those that are particularly tricky to buy for.

“As it’s the season of giving, I’m really excited to be able to give everyone who lives and works in the city the chance to get their hands on the cards with our treasure hunt. I’d encourage everyone in Edinburgh to head into the city centre on Thursday and Friday and keep their eyes peeled for the bright orange gift cards, and join in the fun!”

For those who can’t join the treasure hunt, but want to give the gift of the city centre this Christmas, the Edinburgh Gift Card can be purchased online via with values ranging from £10 to £500. The cards can be redeemed in a single transaction or spread out across the varied outlets.

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